Quiznos Continues Porn-Themed Advertising with "2 Girls 1 Sub" Playboy Tie-in
Quiznos continues its porn-themed advertising in a joint web promotion with Playboy titled, “2 Girls 1 Sub.” The video (below) comes after the chain’s ambiguously gay “put it in me” ad for its Torpedo sandwich, which BNET noted in March.
But the porn references don’t stop there. The “2 Girls 1 Sub” title seems to be a reference to a notorious Internet video titled “2 girls 1 cup,” which you should never Google, and is too disgusting to describe. It is a mystery why either Quiznos or playboy would want their brand associated with that.
The Quiznos video shows “model” Kari Nautique and Playboy Playmate Hiromi Oshima sharing and scarfing down a sandwich, while sitting on a park bench in their bikinis. There’s a lot of moaning in the background, which ends with “Mmm … toasty.”
Apart from that, nothing else happens. It’s a giant waste of time. And it’s NSFW. Click through to the video if you dare.
Hat tip to Gawker.
UPDATE: My editors have replaced the video embed with a link, given that it is, in fact, NSFW.
Jim Edwards, a former managing editor of Adweek, has covered drug marketing at Brandweek for four years, and is a former Knight-Bagehot fellow at Columbia University's business and journalism schools. Follow him on Twitter or send him an email.
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