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WPP Stock Down 11% as CEO Sorrell Gets $95 Mil. Pay Package. Coincidence?

By Jim Edwards | Jun 3, 2009

Did WPP chief Martin Sorrell’s new $95 million pay package wipe $1 billion off his company’s market cap? That’s one — cynical — interpretation of the effect of his new compensation package, which potentially rewards him with nearly $100 million in WPP stock after five years.

UPDATE: Another possible factor in the stock drop was this sale of $600 million in five-year notes.

Within a day of the pay package being approved by shareholders, WPP stock slipped from $39.15 to $34.86, a nearly 11 percent drop. That was a decline in market capitalization — shareholder wealth, if you like — of roughly $1 billion.

Of course, the pay package news came on the same day as Sorrell revealed that revenues were down 3.9 percent at WPP through April, and more layoffs were on the way.

Conventional wisdom says that would be the driving factor in supressing WPP’s stock … except that we already knew WPP revenues were shrinking — Sorrell told us himself back in March — and the layoffs were scheduled on May 4. So both those events should have already been priced in to WPP stock.

The only thing different yesterday? The massive pay rises Sorrell and his executives were taking, and the $600 million debt sale. As BNET noted (via Adweek) earlier, those packages come at a cost. Up to 7.8 percent of profits, in some cases. And piling on debt never helped a company. Either way, Sorrell is being rewarded for placing his company in a worse position than it was a week ago — through lower stock, higher executive expenses or higher debt. Pick your poison.

Side note: This is a screengrab of Google stock page for WPP earlier today. Check out the top headline.

Hat tip to Tribble.

Jim Edwards, a former managing editor of Adweek, has covered drug marketing at Brandweek for four years, and is a former Knight-Bagehot fellow at Columbia University's business and journalism schools. Follow him on Twitter or send him an email.

BNET User Analysis

Web Buzz:
  • WPP's Sorrell Wants $95 Million Pay Package; Sparks Protest at "Unnecessarily Complex" Scheme

    BNET Advertising - 184 days 5 hours 2 minutes ago

    WPP chief Martin Sorrell is asking shareholders to give him a new pay package that could be worth up to $95 million, according to the Times of London. The massive compensation deal has already drawn the anger of the Association of British Insurers, which issued a warning to investors on the matter. Sorrell’s previous multi-year package was...

  • WPP: Sorrell's $95 Mil. Pay Package Gathers More Foes$

    BNET Advertising - 178 days 10 hours 49 minutes ago

    Investor watchdog Pensions and Investments Research Consultants has come out against WPP chief Martin Sorrell’s $95 million pay package proposal. PIRC joins the Association of British Insurers, which also urges shareholders to vote against it. BNET readers first learned of Sorrell’s self-enrichment scheme on May 23. The 12-page contract...

  • Sorrell Between Rock, Hard Place as He Balances Debt, Stock and His Own Pay

    BNET Advertising - 98 days 6 hours 50 minutes ago

    August 17, 2009 -- Pity poor Martin Sorrell. Having pushed through a $95 million pay package for himself that depends on the performance of WPP stock, despite

  • WPP Shareholders OK $100 Million in Potential Bonuses for Sorrell$

    Ad Age - 174 days 7 hours 57 minutes ago

    LONDON (AdAge.com) -- WPP Chief Executive Martin Sorrell could take home $100 million in bonuses over the next five years after WPP shareholders voted in a controversial new compensation package today at the company's annual meeting in Dublin. A WPP spokesman said the new bonus scheme has very heavy performance targets and is even more aligned...

  • Sorrell bonus package causes concern among shareholders

    Campaign - 181 days 17 hours 55 minutes ago

    Shareholders in WPP are expected to approve the new package for Sorrell at an extraordinary general meeting next month.However, according to a report in The Times, the proposal has attracted a warning from the Association of British Insurers, which represents leading UK institutional shareholders, over such a large sum being paid to a single...

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