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Could WPP Chief Sorrell's Successor Be Lord Stephen Carter?

By Jim Edwards | Jun 19, 2009

Blatherskite, a British web site, is speculating that lord Stephen Carter could be in line to succeed WPP chief Martin Sorrell. BNET noted that WPP was planning for his succession back in May.

Carter (pictured) is a former JWT man who recently quit Prime Minister Gordon Brown’s government, where he was communications minister. He formerly served as Brown’s strategist and adviser. And, with his medieval title (Sorrell is a “knight,” remember), he’s got just the sort of pedigree that Sorrell likes.

Carter was thought to have wanted the top job at ITV, but the Independent reports that moving so quickly from the government to the very industry he was regulating could be ruled out by U.K. government ethics rules.

So now he needs a new job. At the very least, he may end up on WPP’s board while Sorrell works through his $95 million, five-year pay deal.

Jim Edwards, a former managing editor of Adweek, has covered drug marketing at Brandweek for four years, and is a former Knight-Bagehot fellow at Columbia University's business and journalism schools. Follow him on Twitter or send him an email.

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