Cliff Freeman's Seidenberg Starts an Ad School ($350 for 10 Lessons!)
Give him credit for being entrepreneurial: Since departing Cliff Freeman & Partners in 2008, former creative director Lee Seidenberg has been “freelancing,” and now he’s started his own advertising school with DeVito/Verdi CD Brad Emmett. They’re offering 10 lessons for $350, and they’re calling it 101 The Ad School.
Classes are limited to 10 people, which means that Seidenberg and Emmett will be getting $1,750 for each class they teach (a little less than the going wage for staff where I teach, at NYU). They’re undercutting the competition considerably — NYU’s ad course is about twice the price.
Price is part of their pitch (hey, looks like they learned something during their day jobs!):
It’s cheaper than other ads schools … And there’s only one class. We don’t make you commit to a one year or two year curriculum.
Doubtless Seidenberg has tons of work on hand, but the notion that a man with his sterling resume will take on a teaching gig for less than $2,000 says either that he is incredibly generous or that the recession is a great leveller.
Here’s the application form.
- Previously:
- Cliff Freeman CEO Exits After Fla. Lottery Pitch Loss; Twitter Trail Tells Strange Tale
- MDC Partners Q4: Cliff Freeman Mystery Deepens
- MDC Cuts Cliff Freeman Free; Venerable Agency’s Options Get Narrower
- Cliff Freeman Loses Quiznos; Agency Survival in Question
- Cliff Freeman in Freefall? Client Gains Don’t Seem Big Enough to Cover Lost Revenue
- Cliff Freeman Names New CEO; Turmoil as Usual
Jim Edwards, a former managing editor of Adweek, has covered drug marketing at Brandweek for four years, and is a former Knight-Bagehot fellow at Columbia University's business and journalism schools. Follow him on Twitter or send him an email.
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