Advertising Roundup: Saatchi Wins Kroger; Valassis Suit Develops; Y&R Defends Sharks; Clear Channel Settles Claim; More ...
Donny Deutsch screams for revenge as recession hits people he knows (i.e. the super rich) — Bernie Madoff is a “serial killer,” former adman turned gazillionaire Deutsch told Jim Cramer during Mad Money Thursday, who “belongs in a cage tomorrow.” “He didn’t do it with homicide,” Deutsch continued, “but do we let serial killers out on bail?” The parents of Deutsch’s close friends lost $4 million to Madoff’s alleged $50 billion Ponzi scheme. “Every penny gone,” the former Big Idea host said, visibly agitated. So the fact that Madoff isn’t yet in jail is “an abomination.” BNET’s take: It would be nice to see Donny get this riled up about average Americans who have “only” lost their 401ks and jobs. [Source: CNBC]
Saatchi Wins Kroger, Appleton in Canada — Kroger Brands U.S.A., based in Cincinnati, is one of the largest retail food companies in the America. Saatchi & Saatchi has been named Agency of Record, and will be creating campaigns to air nationally across America. The Appleton Jamaica Rum win puts Saatchi & Saatchi into the alcoholic beverage business as the Agency of Record for the brand in Canada. Responsibilities will be for advertising and media programs for both the English and French markets. [Source: Design Taxi]
Valassis Communications files countersuit against Fraser Papers — Fraser Papers Ltd. filed the suit last month in US District Court, alleging that Valassis owes it more than $900,000 for nearly 2 million pounds of specialty paper it shipped to the a North Carolina Valassis facility that it was never paid for. However, in the counterclaim Valassis states that Fraser supplied Valassis with defective paper. [Source: DM News]
Brit advertisers run old ads instead of commissioning new creative — Guinness and Hovis both running classics. Seems like a money-saver. [Source: FT]
London cops appoint Abbot Mead Vickers BBDO to handle advertising – The appointment, which comes into effect in April, follows a three-way pitch that also included Golley Slater and incumbent agency MCBD which has handled the account for the last five years. Campaign issues will cover knife crime, terrorism and the Safer Neighbourhoods programme. [Source: Marketing Magazine]
Y&R campaign to defend sharks — Direct mail item unfolds into a bloody severed shark’s fin, an illustration of cruel treatment of increasingly endangered beasts of the sea. [Source: Some guy's blog]
French ban cell phone ads targeting kids — All advertising of the devices to children under 12 is to be prohibited under the legislation – announced by the Environment Minister, Jean-Louis Borloo, last week – and he will also take powers to ban the sale of any phone designed to be used by those under six. [Source: Independent]
Super Bowl ads expected to be subdued — BNET told you so. [Source: SF Gate]
Clear Channel settles suit on patent infringement — A federal jury found that the largest U.S. radio broadcaster had infringed patents on a radio advertisement-management system. It ordered the company to pay $66 million.
The dispute was over San Antonio-based Clear Channel’s program that manages radio spots across more than 1,000 stations so they can price the ads to get the most revenue. No settlement terms were disclosed. The verdict came in April on the suit filed by closely held Grantley Patent Holdings. Grantley, founded by Texas inventor Billy Shane Fox, owns patents for software that helps set the price on ads, according to the company’s attorneys. [Source: Miami Herald]
Uniqlo appoints Tribal DDB and PHD — Creative and media chores assigned in Singapore as two stores look to launch in the Lion City - marking the Japanese casual wear brand’s first foray into Southeast Asia. [Source: Brand Republic]
Jim Edwards, a former managing editor of Adweek, has covered drug marketing at Brandweek for four years, and is a former Knight-Bagehot fellow at Columbia University's business and journalism schools. Follow him on Twitter or send him an email.





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