Across the pond, London’s Office of Government Commerce has been the subject of numerous snickers, from both ad blogs and the more general blogosphere. After reportedly spending almost $28,000 in designing the government agency’s new logo, and branding numerous pens, cups, and other office ephemera, the OGC had this bold new look:

It’s modern, a sans serif typeface with a nice use of negative space. However, it was quickly noticed that it could be, with a little creative thinking, perceived a bit differently by rotating clockwise 90 degrees. The following may be slightly NSFW:

At least the OGC seems to have a sense of humor about it. Via the Telegraph:

A spokesman for OGC said: “It is true that it caused a few titters among some staff when viewed on its side, but on consideration we concluded that the effect was generic to the particular combination of the letters OGC - and it is not inappropriate to an organisation that’s looking to have a firm grip on Government spend.”