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New Twitter Home Page a Good Start

By David Weir | Jul 30, 2009

Right on schedule, Twitter launched its new home page this week, though you would not necessarily have known that if you are a regular visitor. Log out from your account, however, and and — presto! — there it is. You can evaluate whether this addresses the issue Biz Stone identified in an interview late last week:

“We need to do a better job of explaining ourselves to people who hear about us and then have no idea what do to.”

First impressions are that the micro-blogging service has made a good start. The welcome screen is quite simple, with the logo, and the call to action — “Share and discover what’s happening right now, anywhere in the world;” a large search field; and a tag cloud listing the most popular 25 hashtags for today; a sign-in field; and the same footer links familiar from the old home page.

The quality of real-time search on Twitter does not appear to have improved much, if at all, yet, however. And as for the tag cloud, I’d much rather that it was dynamic like at Twitscoop. Comparing the sites, only a few of the top trending topics on Twitter’s new home page seem to be up-to-the-minute, and therefore, exploiting Twitter’s real-time information flow.

“We have a lot of work to do when it comes to the quality of our search results and trend analysis,” Stone admits in a blog post announcing the redesign. “But repositioning the product to focus more on discovery is an important first step in presenting Twitter to a wider audience of folks around the world who are eager to start engaging with new people, ideas, opinions, events, and sources of information.”

As I’ve noted before, one of the best things about covering Twitter the company is the refreshingly unpretentious tone Stone sets for the company in his blog posts and media interviews. In explaining how the company is evolving and listing the reasons that people might like to try the service out, he adds this line, “Also, it’s fun.”

In addition to serving as a BNET Media analyst/blogger, David Weir is a veteran journalist and the author of several books. Weir is a co-founder and vice-president of the Center for Investigative Reporting, as well as an editorial board member of The Nation.

BNET User Analysis

Web Buzz:
  • Biz Stone Talks About Driving Revenue For Twitter

    WebProNews - 153 days 15 hours 38 minutes ago

    By Frank Reed - Tue, 06/23/2009 - 10:28 With Facebook talking about reaching their lofty revenue goals for 2009 you would have to suspect that Twitter has to address the issue as well. Bloomberg reports today that Twitter is planning to show revenue in 2009 from clients like Dell, Whole Foods and Starbucks. This is coming from Biz Stone himself...

  • Biz Stone Talks Commercial Accounts, Acquisitions

    WebProNews - 94 days 16 hours 31 minutes ago

    Commercial accounts are still on the way at Twitter.  Although, in a recent interview, cofounder Biz Stone declined to share specific launch dates (think "this year"), he did at least reconfirm this fact and hint at a few details and other moves. Stone told Kim-Mai Cutler and Matt Marshall, "[W]e've identified a selection of things that...

  • What’s wrong with Twitter’s home page

    VentureBeat - 122 days 14 hours 32 minutes ago

    Twitter founder Biz Stone has comfirmed to BoomTown reporter Kara Swisher that the company will finally fix its home page, which has a few basic problems that have very likely cost the company members and money by not engaging new users. There are three big problems with Twitter’s front door that are readily apparent to website builders....

  • @Biz Explains Twitter's Security Woes

    WebProNews - 131 days 6 hours 11 minutes ago

    Earlier today some confidential documents from Twitter began floating around the blogosphere. It appears the documents were obtained via a hacked employee Google account from several months ago.Do you think this hack on Twitter will have any lasting impact? Tell us what you think.To help explain the incident, and try to squash the potential...

  • @Biz Explains Twitter's Security Woes

    WebProNews - 131 days 9 hours 11 minutes ago

    Earlier today some confidential documents from Twitter began floating around the blogosphere. It appears the documents were obtained via a hacked employee Google account from several months ago.Do you think this hack on Twitter will have any lasting impact? Tell us what you think.To help explain the incident, and try to squash the potential...

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  •  
    1

    shitij.nigam

    07/31/09 | Report as spam

    Shitij Nigam

    I quite agree. The new homepage tends to make it specially
    clear how businesses can use it to its advantage. The trending
    topics on homepage idea could definitely be useful.

    Cheers!
    Shitij
    @crittersmash

  •  
    2

    hotweir

    07/31/09 | Report as spam

    RE: New Twitter Home Page a Good Start

    Thank you for commenting. Yes the home page plus the Twitter 101 for business indicate a serious commitment to helping business users feel at home and comfortable at the new Twitter.

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