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Is Allergan's Latisse Also a Cure for Baldness?

By Jim Edwards | Aug 11, 2009

Allergan believes it may have a cure for baldness in the form of Latisse/Lumigan, its glaucoma drug-cum-eyelash enhancer. EVP R&D Scott Whitcup told investors on Allergan’s Q2 2009 conference call:

We’re in the midst of looking at a number of [selections] by Bimatoprost [the chemical name for Latisse and Lumigan] for hair growth on the scalp.

Unlike Lumigan for glaucoma, we don’t have the eight years plus of clinical trials data so we’re sort of starting from scratch.

It’s a little too early to give you the final timeline but we are working as quickly as we can to get a formulation, get the pre-clinical work done and into the clinic and we’ll update you as soon as we have more from timeline.

CEO David Pyott reminded investors that this isn’t all about money and vanity (although mostly it is):

And we’re also doing work on patients who unfortunately have undergone chemotherapy so there’s a compassionate part of this story as well.

The statements come as confirmation of internet rumors that have popped up here and here, based mostly on the lay supposition that because both Latisse and Lumigan grow eyelashes, maybe they’ll grow other types of hair, too. Latisse’s own PI says:

Hair Growth Outside the Treatment Area
There is the potential for hair growth to occur in areas where LATISSE™ solution comes in repeated contact with the skin surface. It is important to apply LATISSE™ only to the skin of the upper eyelid margin at the base of the eyelashes using the accompanying sterile applicators, and to carefully blot any excess LATISSE™ from the eyelid margin to avoid it running onto the cheek or other skin areas …

One need not have seen the movie Duplicity to know that a real cure for baldness would make Allergan the hottest drug company on the planet. Even a mediocre therapy would be a blockbuster — Merck’s Propecia and J&J/McNeil’s Rogaine work only in a marginal way at best, and they’re both huge. (If they “worked,” why are there so many bald guys running around?).

Meanwhile, rumors abound as to whether GlaxoSmithKline might acquire Allergan. Allergan’s stock is down 19 percent from the highs of 2007, at about the $55 range. But it’s heading up. BNET has expressed doubts about such a combo before but … if Latisse can even stave off male-pattern hair loss (let alone regrow hair) then it will be worth every penny of debt that GSK takes on to get it.

Top image by Flickr user Mike Burns, CC.

Jim Edwards, a former managing editor of Adweek, has covered drug marketing at Brandweek for four years, and is a former Knight-Bagehot fellow at Columbia University's business and journalism schools. Follow him on Twitter or send him an email.

BNET User Analysis

Web Buzz:
  • Allergan aims to develop Latisse for baldness

    Fierce Pharma - 102 days 2 hours 24 minutes ago

    When new rumors surfaced of a potential Allergan buyout, we confess we skipped right over "anti-baldness drugs" in the long list of reasons why GlaxoSmithKline or Sanofi-Aventis might be interested in bidding. But during the company's second-quarter earnings call, Allergan officials gave some hints about just what that remedy would be. And lo...

  • FDA approves Allergan's eyelash-growth drug

    Fierce Pharma - 328 days 3 hours 44 minutes ago

    The FDA has approved another indication for Allergan's seven-year old drug Lumigan (bimatoprost). Doctors and patients noticed that the glaucoma treatment had the unusual side effect of lengthening and thickening eyelashes, leading several competitors to market products based on ingredients in Lumigan. Allergan has already sued a number of...

  • In Allergan's Search for Baldness Cure, Does the Stumptailed Macaque Hold the Key?

    BNET Pharma - 99 days 1 hour 50 minutes ago

    August 12, 2009 -- There are few good indications to whether Allergan's Latisse could also cure male-pattern baldness. The stumptailed macaque (pictured), a monkey

  • Allergan to launch eyelash enhancer

    Medical Marketing and Media - 312 days 5 hours 24 minutes ago

    Allergan is gearing up for the launch of Latisse, the first FDA-approved cosmetic eyelash enhancer, with a website and consumer ads in development.Allergan estimates that global sales of Latisse could exceed $500 million annually. A complete product website, at www.latisse.com, goes live on January 15. Approved in December, the product will land...

  • Big Pharma is not interested in researching antibiotics

    PharmaGossip - 48 days 12 hours 34 minutes ago

    TIME reports. They would prefer to market lifestyle drugs like Latisse Marketing beats R&D every time

 

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