Virgin America Posts Low January Load Factors
January load factor numbers came out last month, but after looking back at Virgin America’s Q4 yesterday, I thought it would be worthwhile to look for any leading indicators of the airline’s Q1 performance. They aren’t good.
In Q4, you saw an airline that was stagnant. It wasn’t growing (actually shrunk slightly), and there were no signs that profitability was anywhere on the horizon. We don’t know much about Q1 yet, but we do know January load factors. Take a look.
| January 2009 | |
|---|---|
| IAD-LAX | 66.1% |
| IAD-SFO | 66.5% |
| JFK-LAS | 58.5% |
| JFK-LAX | 75.4% |
| JFK-SFO | 76.7% |
| LAS-SFO | 70.7% |
| LAX-SEA | 58.1% |
| LAX-SFO | 59.8% |
| SAN-SFO | 58.2% |
| SEA-SFO | 52.8% |
As you can see, these are some pretty empty airplanes flying around. Yes, demand has been tanking, but most airlines actually held up pretty well in January. The worst load factor performance from the group was Continental losing 3.6 points year-over-year. Virgin America was actually up year-over-year thanks to some dreadful start-up numbers last January, but its 68 percent load in January was very, very low. It was also 14.8 points off of December’s numbers.
It wasn’t until February and March that demand really started to fall off for the other carriers. Add in the fact that fuel prices have started to steadily creep up, and you have some pretty rough prospects for Virgin America’s Q1.
In addition to writing BNET's travel industry blog, Brett Snyder also pens the award-winning consumer travel blog, Cranky Flier. You can follow him on Twitter under the name crankyflier.
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