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JetBlue Offers Refunds For Those Who Lose Their Jobs

By Brett Snyder | Feb 24, 2009

As people continue to watch in vein for any indicator that the economy is turning around, business are starting to make serious efforts to coax consumers to open up their wallets and start spending again. JetBlue appears to be following Hyundai’s lead by offering the JetBlue Promise Program. Those who book now will receive a refund if they lose a job between the time a flight is booked and 14 days before the flight is scheduled to go.

The program seems simple on the surface, but it’s actually quite complicated, meaning very few people will probably ever redeem even if they’re eligible. Book before June 1 and notify JetBlue more than 14 days before your flight, and you can participate if you lose your full time (30+ hours per week) job, are 18 years of age, are traveling on the itinerary, and paid for the ticket yourself. Up to nine tickets on that itinerary can be refunded. But here’s where it gets ugly.

  • Print out the eligibility letter and terms
  • Fill it out, have it NOTARIZED, and fax all three pages (including the terms) back to JetBlue
  • Then send that original form via certified mail to JetBlue in addition to the fax
  • You’ll receive confirmation of the receipt of the fax within 24 to 48 hours
  • Your refund will be processed within 30 days
  • If your application isn’t approved, you will still be canceled but you’ll now have to pay a $100 change fee or have it deducted from the remaining balance, which will simply become a credit and not a refund

I understand that you need to have some hoops to prevent people from taking advantage of a generous program like this, but man would I be scared to even try it. What if I only faxed the form and forgot the terms? Would I lose my money?

I understand what JetBlue is trying to do here. On the surface, it should put people at ease when they’re instead pushing off big purchases like travel. But for those who actually do take advantage of it, it very well could result in more complaints than anything else.

There is some risk to running a program like this in that it could backfire with so many restrictions, but I suppose it’s worth a shot to try to get frightened consumers to open up their wallets.

In addition to writing BNET's travel industry blog, Brett Snyder also pens the award-winning consumer travel blog, Cranky Flier. You can follow him on Twitter under the name crankyflier.

BNET User Analysis

Web Buzz:
  • Coping With Customers' Economic Anxiety

    Aviation Week - 279 days 10 hours 33 minutes ago

    Here's an idea I think will catch on. As I wrote for Aviationweek.com, JetBlue yesterday became at least the second airline--and the first in the U.S.--to offer customers a refund on their ticket if they lose their full-time jobs before they take their flights. It's not quite an original idea--JetBlue said Hyundai's "Assurance" program, offering...

  • Norwegian Cruise Line Joins in Refunds for the Redundant

    BNET Travel - 268 days 23 hours 19 minutes ago

    Recently, both Hyundai, Flybe and JetBlue began programs that give refunds or other financial incentives to those who lose their jobs, so it should be no surprise that the recession-hit cruise industry follows. Norwegian Cruise Line announced their new Booksafe Travel Protection Plan that offers those who lose their job a cash refund of...

  • The JetBlue Promise: Lose Your Job, They'll Refund Fare

    Hotel Interactive - 278 days 13 hours 59 minutes ago

    New York-based value airline JetBlue Airways Corporation (Nasdaq: JBLU) today announces The JetBlue Promise Program, boosting customers' confidence to book travel by honoring a full refund to anyone who experiences involuntary full-time job loss prior to their trip (a)."JetBlue is committed to helping customers book stress-free travel plans, and...

  • Refund: Virgin to aid the jobless

    news.com.au - 154 days 13 hours 30 minutes ago

    The "Redundancy Refund" policy applies to bookings with Pacific Blue, Polynesian Blue and V Australia as well as Virgin Blue. The airline's chief executive Brett Godfrey said his company was aware of the impact of the current economic situation. "Extraordinary circumstances call for extraordinary measures and we wanted to assist those who have...

  • More On Customer Anxiety

    Aviation Week - 277 days 18 hours 56 minutes ago

    In a blog post yesterday, I wrote about new policies implemented at JetBlue this month and European low-cost carrier Flybe in January offering customers a refund if they lose a full-time job after booking a ticket, but before taking their flights. I said I thought the idea would spread given the level of consumer anxiety about the economy. Now...

 
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  •  
    1

    Nicholas Barnard

    03/02/09 | Report as spam

    RE: JetBlue Offers Refunds For Those Who Lose Their Jobs

    I think this really depends if they provide a simple
    enough point person for this.

    Part of the problem of dealing with big companies is
    tracking an issue and making sure to drive it.

    At the company I work at (an ISP) one person is
    responsible for driving an issue through to its
    conclusion. This means my goal is to never have you
    call, but instead to call you. (or email as the case may
    be.)

    They'd make this cake, if once you initiated the
    process they'd follow through. So if you didn't send in
    all the terms, you'd get a friendly call asking for them.
    Or if you faxed, and they didn't see the letter in say 20
    days, they'd drop you an email.

    This doesn't completely take it out of the customer's
    boat, but it allows JetBlue to put a proactive face
    forward.

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